LIBRE Launches Six-Figure Ad Campaign Highlighting Mike Rogers’ Commitment to Michigan’s Latino Families

Diego Gomez on September 16, 2026

Grand Rapids, MI – The LIBRE Initiative Action announced the launch of a six-figure advertising campaign in Michigan supporting Mike Rogers and highlighting his commitment to ensuring Latino families have the freedom and opportunity to build a better future.

Watch the full video below:

The new ads focus on a simple message: freedom gives families the opportunity to build the American Dream on their own terms, whether that means buying a home, starting a business, or creating a better life for their children.

For Michigan’s Hispanic families, that opportunity is increasingly being squeezed by rising costs and government policies that make it harder to get ahead. LIBRE is highlighting Rogers’ commitment to removing barriers that stand between families and the opportunities they work hard to achieve.

Ricardo Castro, Advisor to LIBRE Action-MI, issued the following statement: 

“Michigan’s Latino families work hard every day to build a better future to buy a home, start a business and give their children more opportunities. Washington shouldn’t stand between that hard work and the American Dream. Mike Rogers understands that government needs to get out of the way, cut taxes, reduce burdensome regulations and lower costs so Michigan families can keep more of what they earn and build the future they envision.” 

The campaign emphasizes Rogers’ commitment to cutting taxes, reducing government red tape and lowering costs for Michigan families. For generations, the American Dream has been rooted in the belief that people. not government. should have the freedom to determine their own future. LIBRE’s campaign will bring that message directly to Michigan’s Latino communities, emphasizing that the American Dream belongs in the hands of the families working to build it.

Latino Organization Launches Husted Ads Focused on Freedom vs. Government Control

Diego Gomez on September 16, 2026

Columbus, OH — The LIBRE Initiative Action, Ohio’s largest center-right Latino political organization, launched a new ad campaign urging Ohio voters to support Jon Husted for U.S. Senate. The spot is part of a $1.5 million Ohio buy that complements new creative launched by sister organization Americans for Prosperity Action, bringing a coordinated freedom-focused message to voters across the state.

The 30-second “We Work Hard” ad speaks directly to Hispanic workers, small business owners, and families across Ohio who are putting in the hours but watching Washington eat away at their paychecks. It draws a clear contrast between Jon Husted, who is committed to getting government out of the way, and Sherrod Brown, who has stood by as his party pushes an agenda that would make it harder for Ohio’s Latino families to get ahead.

Ohio’s Latino community is no longer a bloc either party can take for granted. With roughly 235,000 Latino voters making up over 3% of the state’s population, Hispanic families are positioned to shape the outcome of one of the country’s most closely watched Senate races, and LIBRE Action is meeting them where they are.

Lair Marin-Marcum, LIBRE Action Ohio Advisor, released this statement:

“Ohio’s Latino families work hard for everything they have, and they deserve a U.S. Senator who fights to let them keep it. Instead, Sherrod Brown has supported higher taxes, more spending, and more government control that hits working families the hardest. Jon Husted is different. He’s committed to getting Washington off the backs of hardworking Ohioans so they can keep more of what they earn and achieve the American Dream. LIBRE Action is proud to stand with him.”

Watch the LIBRE Action ad here:

 For press inquiries, contact: Diego Gomez, dgomez@standtogether.org, 240-755-3164

ABOUT THE LIBRE INITIATIVE ACTION:

The LIBRE Initiative Action is committed to supporting candidates who want to advance freedom-minded policies that promote the wellbeing and self-sufficiency of the Hispanic community and the nation. We believe candidates should stand for eliminating barriers to growth and innovation, trumpet educational achievement, and encourage more participation of Latinos in our economy and communities. We believe that is the way to achieve the American Dream.

Paid for by LIBRE Action. Not authorized by any candidate or candidate’s committee.
www.LIBREAction.com

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